Souqalmal.com, the Dubai-based financial comparison site led by Ambareen Musa, is set for a quantum leap, after securing 1.2 million USD from Hummingbird Ventures, the Antwerp-based venture capital that has previously invested in MarkaVIP, CicekSepeti, and Peak Games. Today, Souqalmal.com simplifies search for users in the UAE, Saudi Arabia, and Kuwait, allowing them to compare and review a range of financial products, including credit cards, loans, cars, schools, insurance, and broadband, on a simple interface. Interested consumers can request a callback from a bank or vendor at a time of their choice, rather than wait on hold. For interested shoppers, it’s a potential timesaver; for banks and providers, it’s a marketing channel that facilitates connection to customers already seeking financial products. “By the time they contact the bank, the bank is chatting with a person who is actively interested in their product, so they are already 50% there,” Musa explains. Un...